Monday, June 14, 2010
Ad Inspiration with the Sunkissed Kit
Let Summer begin! How did you decide to kick off your summer? My kids spent the first few days soaking in the hot tub and sloshing around on the Slip-N-Slide! :) I pulled out the NEW Sunkissed kit to capture this very "official" beginning of Summer 2010.
I love print ads from magazines. It's one of my favorite places to go to for new inspiration. I have a special folder on my desktop where I save the ads I find online. This week, I challenged myself to use this shoe advertisement by Adidas.
The vertical strips of bright color were the first thing that caught my eye. I replicated the stripes using papers by Echo Park and Cosmo Cricket. I used the shoes to inspire my photo placement.
I wanted the bright colors from the photos and paper to pop off the page, so I chose to use black cardstock as my background, rather than the white like in the advertisement.
I needed a way to ground my title across the top of the page and decided make a banner across the top of the page using the Imaginisce stamp from the Sunkissed Kit. I stamped the image several times on white cardstock, colored in the edges using markers and then cut them out. I added an additional layer underneath them by punching scalloped circles from yellow cardstock.
The yellow letters felt pale on the white cardstock, so I took a cue from Brittny's page last week and matted them on black paper. (Thanks, Britt!)I love the casual, cartoon feeling they have with that black edge! :)
As a final touch I added a few flowers to my journal block to mimick the flower-looking Adidas logo at the bottom of the advertisement. The Maya Road sheer Black birds help to ground the journaling block and label sticker.
I hope you are enjoying your summer so far!